DESIGN THINKING
Top

DESIGN THINKING

Free
Categories:
Thinking training program course Malaysia

About this course

Total PDU : 16
Duration : 2 days
Course Overview

“Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer). A design mindset is not problem-focused, it’s solution focused, and action oriented. It involves both analysis and imagination.”

The 2-days workshop will guide participants through the process of design thinking and innovation, and will cover topics such as user empathy, rapid prototyping and user testing. It is suitable for individuals or teams who manage or are engaged in innovation processes, whilst holding strategic and operational responsibilities

Target Audience

Engineers, managers and executives performing management, design, marketing or business development roles; and working on innovation projects. Participants should preferably have at least 3-5 years of working experience.

Learning Outcomes

The program will focus on the following topics:

  • Walk through the thinking process:- Mental Mode
  • The Thinking Process in Solving a Problem:
  • What is Design Thinking? Design Thinking Framework
  • Core Principles of Successful Innovations
  • Design Thinking as a User Centered approach to Innovative Solutions Framework
  • The Process & Tools to practice on a Project
Course Outline
1. Key Concepts & Principles of Design Thinking
  • Design thinking – Is and is not
  • Traditional thinking versus design thinking
  • Three lenses of human-centred design: Desirability, feasibility, and viability
  • Benefits of design thinking
  • Examples of industrial applications of design thinking
  • Framework of design thinking
  • How design thinking can improve our innovative ability and personal effectiveness
2. The Mindsets of a Design Thinker
  • Human-centered
  • Process approach
  • Radical collaboration
  • Culture of prototyping
  • Show, don’t tell
  • Bias toward action
3. EMPATHIZE: Understanding the Customer/User
  • To gain an understanding of the experience, situation and emotion of the user for whom you are designing through observation, engagement and immersion techniques
  • Learn how to apply tools such as personas, empathy map and user feedback
4. DEFINE: Framing the Opportunity
  • To process and synthesize the findings in order to form a user Point of View (POV) that you will address by identifying the user, his/her needs and insights gathered
  • Learn how to apply tools such as POV, How Might We (HMW), stakeholder map, customer journeys, context map and opportunity map
5. IDEATE: Exploring Ideas & Solutions
  • To focus on idea generation, translate problems into solutions, and explore a wide variety and large quantity of ideas that go beyond the obvious solutions to a problem
  • Divergent and convergent ideation methods
  • Learn how to apply ideation techniques (e.g. Brainwriting, Nyaka method, SCAMPER, What if, etc.) and tools such as sketches, prioritization matrix, affinity diagram and idea evaluation matrix
6. PROTOTYPE: Building & Visualizing Ideas & Solutions
  • To build to think – A simple, cheap and fast way to shape ideas so you can experience and interact with them
  • Learn how to apply tools such as developing physical prototypes, wireframes and storyboards
7. TEST: Reviewing & Deciding Solutions
  • To ask for feedback on your prototypes, so as to learn about your user, reframe your POV and refine your prototype
  • Learn how to apply tools such as user feedback, observation and evaluation matrix